Resetear App

01.Understand

Introduction

Resetear is an entrepreneurship that provides cognitive-behavioral therapy services and emotional and personal self-management coaching sessions, as a secondary service they offer courses in emotional self-regulation and mindfulness. Clients receive therapy with both professionals, achieving positive changes in their lives in a very short period of time. It is a dynamic brand that connects a lot with young adults between the ages of 18-35.

Problem

The need to have a platform where Resetear’s clients can use emotional self-regulation tools outside of the therapies and courses they already take.

02.Research & Empathize

Hypothesis

Resetear’s clients are upset that they cannot continue their emotional self-regulation activities outside of their therapies and courses with guidance and do not feel comfortable using other apps that do not have the same language and attitude used in their therapies.

Research Approach

The app responds to Resetear’s goal of building client loyalty by offering them a platform for emotional self-regulation where they can continue with their personal work outside of the therapies and workshops offered by Resetear, but with the same type of guidance. At the same time, the app works as a window for new clients to make an appointment and join Resetear’s services. For this project, a survey was conducted with current clients between the ages of 21-32, who currently state they need an app for self-regulation.

Research Results

Insights

These are the most significant points that have been discovered during the research phase. These points should be taken into account in the structuring and design of the app.

Empathy Map

In this phase, I conduct an in-depth exercise to fully understand and empathize with users' behaviors, needs, and desires.

03.Define

User Persona & Scenario

Skip to prototype

Customer Journey

This is the customer journey before, during, and after using the app. This helps us identify pain points to alleviate them and make the design more efficient by anticipating user needs and ensuring a user-centric experience.

Solution

To create an app with the tools that are necessary for self-regulation outside of therapy, mainly for their therapy clients, but that also helps to attract new clients, with videos, audios, mindfulness guided practices, interactive sessions and an emergency kit in case they are experiencing an emotional crisis.

04.Ideate

Sitemap

Here, we define the information architecture, strategically placing CTAs (Calls to Action) and organizing the app content to and the workflow during both the design and development processes.

User Flow

This is the sequence of actions that users take within the website. Mapping these actions is essential for optimizing interactions and navigation, making the app more user-friendly and increasing conversion rates by strategically positioning CTAs.