Hi!

I help startups, businesses, and online stores provide their customers with 360-degree experiences in the digital world. As a UX/UI designer, I don’t just create professional websites and online stores—I go beyond that. I ensure that every design element and interaction is strategically thought out and is user-centered, making users’ experience intuitive, seamless, and user-friendly. As a result, we achieve higher conversion rates and stronger brand loyalty.

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 eCommerce | Design Thinking | Lean UX | CRO |

I focus on your business and what you want to achieve

I create a strategic UX/UI design for your business. Every project is unique to me, which is why I immerse myself in your business from the very beginning. I analyze your competition, conduct research, understand, and empathize with your users to design optimized digital experiences.

I step into your brand’s character

I believe every brand is a like a  person, and I commit to studying it and learning how it speaks, moves, dresses, and what it wants to communicate in order to showcase it on the stage that is the website or online store—its personal stage. With a focus on UX, I create professional websites and intuitive online stores that enhance conversion rates and strengthen your brand identity.

My pillar is always better usability, more satisfied customers

A well-structured and easy-to-use web design,that enhances user experience, increasing browsing time, interactions, and conversion rates. By eliminating pain points, I make it easier for your customers to find what they are looking for and perform desired actions (purchases, subscriptions, bookings). This not only impacts sales but also improves your positioning on Google.

I help you with

Case Studies

Here are some of my clients' testimonials

Great Support Team

Working with Kristhel on the design of our Valencia Lacrosse Club website has been an exceptional experience. From the very beginning, she showed a great approach to UX research. The result is a highly accessible website that prioritizes informing users about the sport and encourages them to contact us to join our training sessions. Our website now perfectly reflects the energy and spirit of our club, making it easier to connect with new players and fans. I highly recommend her work without hesitation!
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Niclas Björkman

Coach of the Valencia Lacrosse Club

Manuel Marquez

As a surfer since my teenage years, I always dreamed of sharing my passion for the ocean and waves with other riders. When I decided to start my project of: Manu’s Surf Shop, I knew I needed an online store that would capture the essence of surfing and connect with the surfing community in California.Thanks to Kristhel’s incredible UX/UI design work, I now have a platform perfectly tailored to surfers’ needs. From smooth navigation to an optimized shopping experience, every detail has been thoughtfully designed to offer my customers the best. I highly recommend her work to anyone looking to take their business to the next level!
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Manuel Marquez

Owner-Manu´s Surf Shop

Regina Aguirre

Kristhel is an excellent professional, very responsible, committed to what was requested, passionate about her work, and creative. What we liked the most is that she created a unique concept, understood what we wanted and our value proposition, and highlighted this in her work. Highly recommended!
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Regina Aguirre

Ceo-Casa Nuestra

We can book an introductory meeting completely free of charge.

Frequently Asked Questions

UX/UI design not only makes a website look good but also improves usability and user experience, reducing bounce rates and increasing conversions. An optimized design helps visitors trust your brand and navigate intuitively.

The timeline varies depending on the complexity of the project, but a well-structured UX/UI design can take between 4 and 8 weeks. This process includes user research, prototyping, visual design, and usability testing to ensure an efficient and attractive website.

Google values usability and user experience as key factors in ranking. A well-optimized UX design reduces loading times, improves accessibility, and makes navigation easier, increasing time spent on the site and boosting conversions.

Yes, all my designs are responsive to adapt to mobile, tablet, and desktop devices. Additionally, I follow web accessibility principles (WCAG) to ensure that any user, regardless of their abilities, can navigate without difficulties.

You can contact me via email or WhatsApp. We can schedule  informational meeting free of charge, where we will analyze your needs, and I will propose a personalized digital design strategy to optimize your website’s usability and conversion.