I decided to enter the UX/UI world, because I like to investigate and generate empathetic solutions that help solve problems and user needs, this has been a constant in my years of work as an educator and emotional advisor, helping my clients to solve structural problems to achieve their goals.

Working with methodologies such as Design Thinking, doing research, ideation, measurement, testing and back to iteration, have become an integral part of the projects I currently do as a freelance designer, after having completed in 2023, the Professional Master in UX/UI Design, Web Design and Graphic Design at Idecrea,as I decided to specialize in UX/UI Design, I did a second Master in UX/UI Design at IEM Business School to further deepen my knowledge and skills in this field of design. At the end of this master’s degree I did an internship at Suma & Sube, where I worked for 6 months on real ecommerce design projects, CRO strategies and digital product design.

Something I find important from the phase of making wireframes and working on the UI part of each project, is to employ my knowledge in: HTML, CSS and WordPress, as it helps me to generate more coherent designs and allows me to have a fluid communication with developers and keep my designs according to the budget that is available for development.

Another of my characteristics, which inspires me to make user-friendly designs, is the cultural sense of each project, having lived in 5 different countries (USA, Germany, Sweden, Peru and currently Spain) allows me to have a global vision, and makes it easier for me to connect with the culturally specific and diverse realities of my clients.