Hi!
I am Kristhel, a Product Manager and UX/UI Designer with three years of international experience leading end-to-end processes of iteration, design, development, and implementation of digital products. I am a specialist in usability and scalability, with a background in Full-Stack Development that strengthens my technical and cross-functional leadership.
User-Centered Design
I design digital experiences based on UX research, Design Thinking, understanding users’ motivations, behaviors, and real pain points during their interaction with the brand and digital product. I transform these insights into functional, intuitive, and engagement-oriented solutions, balancing business objectives and user satisfaction through end-to-end processes with a strategic vision.
Cross-functional Team Leadership
My experience leading cross-functional teams from Spain, the US, and Peru, facilitating collaboration between design, development, and stakeholders, enriches my leadership skills. My knowledge in full-stack development strengthens my communication with technical teams, reducing friction and ensuring that the entire team shares the same vision of the product, with a focus on clarity, efficiency, and results.
Business Growth
My core is on gaining a thorough understanding of the business model, its metrics, and objectives. With this understanding, and applying UX and Lean UX methodologies, I design solutions geared toward KPIs, continuous optimization, and validated learning. The result: improvements in conversion, efficiency, and product growth, always with an eye on user experience.
Product Strategy & Execution
I define the product’s vision from the outset and prioritize according to the desired impact and KPIs. I align teams toward clear objectives by combining product, UX, Scrum, business, and technical feasibility methodologies. This ensures agile execution and measurable results in both national and international projects.
Agile Facilitation & Scrum Master
Certified as a Scrum Master and Product Owner by the Scrum Alliance, I apply agile frameworks to optimize work flows, eliminate slowdowns, and accelerate deliveries. Through assertive communication and effective ceremonies, I manage the backlog and facilitate a collaborative, efficient, yet friendly environment that results in the removal of bottlenecks and improved team predictability, driving continuous value delivery.
Case Studies
