Resetear Website

01.Understand

Introduction

Resetear is an entrepreneurship that provides cognitive-behavioral therapy services and emotional and personal self-management coaching sessions, as a secondary service they offer courses in emotional self-regulation and mindfulness. Clients receive therapy with both professionals, achieving positive changes in their lives in a very short period of time. It is a dynamic brand that connects a lot with young adults between the ages of 18-35.

Problem

Resetear is present on social media platforms, however it lacks presence on Google, despite having an important group of clients that have very favorable conversion rate when finding websites that offer therapies and mental health courses on Google, as long as they come into contact with a website that transmits professionalism and trust.

02.Research & Empathize

Hypothesis

The conversion rate of contact with the brand through social media is from medium to low, users say that seeing a website of a team that offers therapies and mental health courses on Google, awakens greater trust and helps them decide to get in touch faster. Having a website where Resetear could showcase their services and reviews from happy customers will generate more trust and a quicker contact action from users.

Research Approach

Resetear, is a project that grew from mouth to mouth, which then sought to have presence on social media and decided to have a website where it was possible for them to explain in a more detailed way how their programs work. The website, responds to its second group of audience and which Resetear partners expect to grow, this audience is made up of both men and women between the ages of 25-35. Clients who go on Google to search and request a mental health service like the one Resetear offers. For this project, surveys and interviews were conducted in order to fully capture the users’ needs.

Research Results

Insights

These are the most significant points that have been discovered during the research phase. These points should be taken into account in the structuring and design of the website.

Empathy Map

In this phase, I conduct an in-depth exercise to fully understand and empathize with users' behaviors, needs, and desires.

03.Define

User Persona & Scenario

Skip to prototype

Customer Journey

This is the customer journey before, during, and after using the website. This helps us identify pain points to alleviate them and make the design more efficient by anticipating user needs and ensuring a user-centered experience.

Solution

A friendly website, which considers the needs and behavior of users, with data obtained from the survey and interviews, where it was possible to see their desire to be able to navigate through a website of Resetear. At the same time this website will communicate with Resetear’s second biggest audience, which shows a great percentage of leads when in contact with the brand through a website that transmits professionalism and trust.

04.Ideate

Sitemap

Here, we define the information architecture, strategically placing CTAs (Calls to Action) and organizing the the website content to optimize Google ranking and the workflow during both the design and development processes.

User Flow

This is the sequence of actions that users take within the website. Mapping these actions is essential for optimizing interactions and navigation, making the website more user-friendly and increasing conversion rates by strategically positioning CTAs.