Rodolfo’s Website

Problem

To take the next step in his personal brand and be able to take on larger projects. In order to achieve this, it is necessary to have a website, which serves as a display of his photography work, brand identity, and at the same time as a contact platform for new clients.

Hypothesis

Clients who contact Rodolfo on Instagram are upset that they do not have a link to his portfolio at their disposal.

Research Approach

Rodolfo Sotelo’s wish to have a website that responds to the needs of his current and potential clients already had an empathetic vision. This was reflected in the results of the surveys and interviews conducted to a group of 16 of his current clients between the ages of 38-48, as his clients mentioned that they highly valued the friendliness of his service, before, during and after every photo session. This value was a pillar in the UI design of this website, without leaving aside the high quality and professional work of the photographer.

Research Results

Empathy Map

User Persona &
Scenario

Solution

The solution is to create a website that reflects his brand identity and that at the same time is very easy to navigate for his current and potential clients. Such a website will make it easy for users to get in contact with Rodolfo.