Rodolfo’s Website

01.Understand

Introduction

Rodolfo is a Peruvian freelance photographer, specialized in interior architecture and fashion photography, he has worked with national and international clients and his photographs have been published in leading magazines in the field. Rodolfo’s hallmark photography service is characterized by being very friendly and patient with his clients.

Problem

To take the next step with his personal brand and be able to take on larger projects. In order to achieve this, it is necessary to have a website, which serves as a display of his photography work, brand identity, and at the same time as a contact platform for new clients.

02.Research & Empathize

Hypothesis

Clients who contact Rodolfo on Instagram are upset that they do not have a link to his portfolio at their disposal. Rodolfo’s market acquisition and positioning is affected by not having a digital space where he can show his work and easily provide his contact information.

Research Approach

Rodolfo Sotelo’s wish to have a website that responds to the needs of his current and potential clients already had an empathetic vision. This was reflected in the results of the surveys and interviews conducted to a group of 16 of his current clients between the ages of 38-48, as his clients mentioned that they highly valued the friendliness of his service, before, during and after every photo session. This value was a pillar in the UI design of this website, without leaving aside the high quality and professional work of the photographer

Research Results

Insights

These are the most significant points that have been discovered during the research phase. These points should be taken into account in the structuring and design of the website.

Empathy Map

In this phase, I conduct an in-depth exercise to fully understand and empathize with users' behaviors, needs, and desires.

03.Define

User Flow & Scenario

Skip to prototype

Customer Journey

This is the customer journey before, during, and after using the website. This helps us identify pain points to alleviate them and make the design more efficient by anticipating user needs and ensuring a user-centered experience.

Solution

The solution is to create a website that reflects his brand identity and that at the same time is very easy to navigate for his current and potential clients. Such a website will make it easy for users to get in contact with Rodolfo.

04.Ideate

Sitemap

Here, we define the information architecture, strategically placing CTAs (Calls to Action) and organizing the website content to optimize Google ranking and the workflow during both the design and development processes.

User Flow

This is the sequence of actions that users take within the website. Mapping these actions is essential for optimizing interactions and navigation, making the website more user-friendly and increasing conversion rates by strategically positioning CTAs.