Problem
The launch of an online surfboard, surfboard accessories, wetsuit and clothing store, for users in California, as it is an online store, it requires to have a website that will make it easy to showcase their products, have a reliable payment platform and maintain a fluid communication with their customers.
Hipothesis
The creation of an ecommerce website to promote the sale of products, build brand identity and customer and user loyalty.
Research Approach
We will start by doing an analysis of the competition, understand the user group well and see what needs they have when searching for surfboards and accessories online. In the research phase of this case, a group of target users between the ages of 25-50 will be interviewed, these users are committed surfers who look forward to purchasing new surfboards, accessories and clothes.
Benchmarking
Research Results
Empathy Map
User Persona &
Scenario
Solution
An ecommerce that carries the visual identity and written language of the brand, and that serves as the main sales channel of the business. This online shop needs to be user-friendly to ease the purchasing process and increase brand loyalty.
Customer Journey
Sitemap
User Flow
Wireframe
UI Kit
Look & Feel
Desktop
Mobile
Tests
It was recommended to the client to follow up after the launch of the website through Google Analytics, performing A/B Tests and analyzing user sessions in Hotjar in order to see the real behavior of the users, improve their experience and increase the conversion rate.