01.Understand
Introduction
Manu’s Surf Shop is an online store which sells surfboards, accessories, wetsuits and clothing, for clients in California, this eCommerce venture is intended to be exclusively digital and bring close communication, employing a friendly language for the surfing community in this state.
Problem
The launch of an online surfboard, surfboard accessories, wetsuit and clothing store, for users in California, as it is an online store, it requires to have a website that will make it easy to showcase their products, have a reliable payment platform and maintain a fluid communication with their customers.
02.Research & Empathize
Hipothesis
Developing an eCommerce website dedicated to selling surf products, with a strong brand identity and a focus on customer loyalty. The online store should be optimized for SEO and foster a strong connection with the Californian surfing community, ensuring they feel represented and engaged. This approach will enhance brand trust and streamline the purchasing process.
Research Approach
We will start by doing an analysis of the competition, understand the user group well and see what needs they have when searching for surfboards and surf accessories online. During the research phase, a group of target users between the ages of 25-50 will be interviewed, these users are committed surfers who look forward to purchasing new surfboards, accessories and clothes every year.
Benchmarking
Research Results
Insights
These are the most significant points that have been discovered during the research phase. These points should be taken into account in the structuring and design of the website.
Empathy Map
In this phase, I conduct an in-depth exercise to fully understand and empathize with users' behaviors, needs, and desires.
03.Define
User Flow & Scenario
Skip to prototype
Customer Journey
This is the customer journey before, during, and after using the website. This helps us identify pain points to alleviate them and make the design more efficient by anticipating user needs and ensuring a user-centered experience.
Solution
An ecommerce that carries the visual identity and written language of the brand, and that serves as the main sales channel of the business. This online shop needs to be user-friendly to ease the purchasing process and increase brand loyalty.
04.Ideate
Sitemap
Here, we define the information architecture, strategically placing CTAs (Calls to Action) and organizing the website content to optimize Google ranking and the workflow during both the design and development processes.
User Flow
This is the sequence of actions that users take within the website. Mapping these actions is essential for optimizing interactions and navigation, making the website more user-friendly and increasing conversion rates by strategically positioning CTAs.
05.Prototype
Wireframe
UI Kit
Look & Feel
Desktop
Mobile
06.Test
It was recommended to the client to follow up after the launch of the website through Google Analytics, performing A/B Tests and analyzing user sessions in Hotjar in order to see the real behavior of users, improve their experience and increase the conversion rate.