I decided to enter the UX/UI world because I like to generate empathetic solutions that help improve user experience when using a digital product. Looking for improvements in what we experience has been a constant goal in my years of work as an educator and emotional advisor, jobs where I helped my clients and students to solve structural problems so they could achieve their goals.

In 2023, I did the Professional Master in UX/UI Design, Web Design and Graphic Design at Idecrea, as I decided to specialize in UX/UI Design, I did a second Master in UX/UI Design at IEM Business School to further deepen my knowledge and skills in this field. At the end of this master’s program I did an internship at Suma & Sube, where I worked for 6 months on projects specialized in the field of ecommerce and CRO strategies.

Working with methodologies such as Design Thinking, doing user research, ideation, measurement, testing and return to iteration, have become integral parts of the projects I do as a freelance  UX/UI designer since June 2023.

Something I find important from the wireframe phase, is to employ my knowledge in, HTML, CSS and WordPress, as it helps me generate more coherent designs and allows me to have a fluid communication with the developers, at the same time it allows me to keep my designs accordingly to the budget that is available for the development of the digital product.

Another of my characteristics, which inspires me to create user-friendly designs, is the cultural sense of each project, having lived in 5 different countries (USA, Germany, Sweden, Peru and currently Spain) allows me to have a global vision, and makes it easy for me to connect with the culturally specific and diverse realities of both my clients and users.