What I enjoy most about UX/UI design is the constant opportunity to think critically and improve the user experience. As a user myself, I place a high value on usability, which allows me to easily empathize with what users feel at pain points during their navigation. That’s why I place special emphasis on designing clear and coherent user flows, which not only enhance their experience, but also to streamline developers’ work during implementation and testing.

Since 2023, I’ve been working as a freelance UX/UI designer, collaborating with clients in Spain, the U.S., and Peru. I have led full-cycle projects covering user research, ideation, low- and high-fidelity design, testing, and digital product optimization, applying methodologies such as Lean UX, Scrum, and Design Thinking. In several projects, I also handled the front-end development using HTML, CSS, and WordPress.

My academic background includes a Master’s in Digital Product Design from Idecrea, followed by a specialized Master’s in UX/UI at IEM Digital Business School. After completing my studies, I interned at the digital agency Suma & Sube, working on e-commerce projects focused on conversion rate optimization (CRO) and information architecture. I’m currently pursuing a Master’s in Full-Stack Development at Ebis Business Techschool, with a front-end focus, which strengthens my technical understanding and solidifies a fluent communication with development teams.

I firmly believe that design should be functional, empathetic, viable, and adapted to its context. That’s why I incorporate technical and budget considerations from the earliest stages to ensure scalable, maintainable, and realistic design solutions.

Additionally, having lived in five countries (USA, Germany, Sweden, Peru, and Spain), I bring a global and culturally sensitive perspective to both client collaboration and the design of inclusive, contextualized solutions.